Before the big corporate purchase orders. Before the boom in negative emissions startups. Tito Jankowski started the Airminers slack group and kickstarted the carbon removal industry. Here’s the story and Tito’s advice for aspiring field builders
Key Lessons:
Narrative Composure - Field builders help generate the narrative to keep the story moving. They add momentum in the good moments and help reframe setbacks as opportunities.
Pick a problem so big that you don’t care about getting credit. But…
Find a niche only 10 people are working on. Start with an issue so specific that you can list the 10 people in the world who are working on it.
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